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Aviasales is a popular service among travelers who seek cost-effective tickets and affordable places to stay. The Aviasales users do 1.4M searches every day via iOS, Android, Windows Phone apps, and the website. Ilia Kukharev from the Aviasales team says the popularity came due to the launch of the multilingual versions, and today “some apps drive revenue only from organic traffic, thanks to localization.”
Crowdin helped the company with the fundamental shift away from manual translation management toward automation and continuous localization. Today, the Aviasales team manages all their localization initiatives via Crowdin, releases new app versions every two weeks, and translates content in 40+ languages in parallel.
This post includes the key takeaways from the Aviasales customer story. Read the full version for more details.
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Setapp is a subscription-based service for Mac applications created by MacPaw Inc. in 2016. It provides access to a growing collection of Mac software from different developers for a fixed monthly fee. MacPaw company already had an experience of localization with their other product CleanMyMac. That was localized into 3 languages and the experience proved to be successful as the company received a substantial rise in the user attraction and retention rates.