Tag: Interview

Localization at Trustpilot: Where UX Meets Translation

12 mins read

Localization with Crowdin at Trustpilot

Ida Giersing is Head of Localization and Copywriting at Trustpilot, the online customer review platform that seeks to become a universal symbol of trust by bringing businesses and consumers together under the tagline Behind every review is an experience that matters.

In this blog, Ida talks about a third culture kid finding a home in localization, UX writing and localization under the same roof, and how to apply technology in the service of language.

Localization at Avast: Continuous Translation Based on Teamwork and Collaboration

11 mins read

Continuous localization and collaboration of the Avast team in Crowdin

Jakub Lepič is Senior Localization Specialist at global cybersecurity company Avast, whose antivirus solutions help over 435 million users stay safe online and protect their digital freedom.

In this Crowdin blog, Jakub talks about the team, the technology and the solutions behind Avast’s localization operations, and his own journey from a technology-minded language graduate to a localization professional.

Localization at Wrike: It’s All about Scalability and Automation

11 mins read

Wrike automates localization & translation processes with Crowdin

Ivan Pugin is Localization Team Lead at Wrike, developers of project management software with a mission to help companies to be as productive as they can. At Wrike, Ivan and his colleagues have set up localization processes from scratch, seen the company’s growth from a start-up to a global player, and its acquisition by Citrix in early 2021.

In this blog, Ivan talks about setting localization up from scratch, his passion for automation, Wrike’s localization metrics, and the next steps for his small but perfectly formed team.

We Are the First Machine Learning Generation, Are You In?

10 mins read

Machine translation boosted by machine learning discussed with Konstantin Dranch

Konstantin Dranch is a language industry researcher and the co-founder of Custom.MT, a start-up company customizing, training, and implementing machine translation for localization teams and LSPs.

In this blog, we catch up with Konstantin to talk about the first AI and machine learning generation, implementing MT, and how localization managers are bringing AI to the language services industry.

Localization at Listonic: Not Crowd but Community Translation

9 mins read

Community Translation at Listonic

Aleksandra Małecka is Head of Localization at Listonic – the smart shopping list app that’s saved many a busy family’s weekly shopping trips from total meltdown. Or perhaps a more fitting job title for Aleksandra would rather be Head of Localization & Community Builder Extraordinaire.

In this blog, Aleksandra shares her secrets on building a crowdsourced community of user translators and how it shapes the very way Listonic’s apps are developed.

Localization at LogMeIn: It’s Always Strategic

10 mins read

LogMeIn software UI localization

Deepak Nagabhushana is Staff Localization Project Manager and service owner for LogMeIn’s UI localization, where a Global First Mindset steers a complex localization process.

In this Crowdin blog, Deepak talks about his localization tech journey and things that make a localization manager happy at LogMeIn, a pioneer in remote work technology and a driving force behind today’s work-from-anywhere movement.

Localization at AssessFirst: When Translation Quality Is Paramount

11 mins read

Software localization

Camila Pedraza is the Paris-based Localization Manager at AssessFirst, a human factor prediction solution for HR and hiring managers, combining behavioral science with AI in psychometric testing.

In this blog, Camila talks about her localization journey from Colombia to France and from sports apparel to psychometric testing via Crowdin support. Camila’s team is now localizing their product into 14 languages after switching the primary source language and migrating content to Crowdin from a different tool.

Localization at Paxful: 1 Part Tech, 9 Parts People

12 mins read

Interview with a localization manager

Anna Iokhimovich is Head of Localization at Paxful, a global peer-to-peer platform for digital currencies. To her, localization is all about people.

In this Crowdin blog, Anna talks about her own journey, Paxful’s localization strategies and technology, her amazing localization team, building user experience into localization quality metrics, and what all new entrants to the industry should know.