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As much as 60% of consumers worldwide ‘rarely or never’ buy from English-only websites. This proves that if you’re looking to enter foreign markets, your content has to be localized. But before that, consider writing for translation and localization from the very beginning.
Read on to discover some writing for translation tips and how you can accelerate the localization process to improve its cost and time efficiency.
A multilingual website is a great way to appeal to millions of potential customers around the world. What if we say that website translation does not require busy engineers’ involvement and a tedious preparation process?
Crowdin introduces JS Proxy – technology aimed at helping teams localize websites effortlessly. No manual source content export or translation copy-pasting.
Marketing teams use combinations of different tools – from marketing automation platforms to content management systems that help them produce relevant content, launch campaigns, and achieve business goals. When it comes to marketing localization, new steps are added to the whole process with every new localization initiative. Not only should now the tools work together, but everyone involved needs access to the latest content, both source and translated.
To avoid the drudgery with files sending back and forth, marketing teams can now use Crowdin integrations with HubSpot, Google Drive, Mailchimp, Dropbox, and other systems.
This post will give you a closer look at the app collection for marketing localization on Crowdin Store. These apps will help you manage the localized versions of your blogs, email campaigns, and other content more effectively and stay focused on the marketing localization strategy you pursue.
If you deal with localization and expect accurate translations, remember – context is the king. The more context you give your contributors, the better translations you get. It seems like a clear and simple idea, yet often translators are left to work out of the context. As a consequence, there are lots of back-and-forth interactions and missed deadlines you could avoid.
To stay agile during localization, invest some time and provide context before the translation starts. This will pay off in the long run. This article includes a brief overview of all the ways to provide context in Crowdin. So that you can always be sure your translators have an excellent work environment.
The more people are translating your project, the less time it takes to receive results, no one can doubt that. But there’s no guarantee that translations made by several different people will be consistent in the matters of the tone of voice, wording, and terminology usage. A glossary is one of the resources that should be added to help your translators with an understanding of the key terminology and how should it be translated.